Why your healthcare company must embrace brand operations
Tuesday, June 30, 2020 | Philip Guiliano, Andy Pollock
Brand and Marketing OperationsHealthcare Providers and Insurance Brand Implementation
Today’s healthcare marketers are under increasing pressure to squeeze more and more value from their existing activities. With lean budgets and a laundry list of competing objectives, your team may struggle to keep its head above tactical waters, let alone increase your ROI. But there is somethi…
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Avoid overspending and gain flexibility with rebrand implementation scenario planning
Monday, June 22, 2020 | Kavya Paul
Rebrand Implementation StrategyRolling Out Your Rebrand
When organizations decide to rebrand, they usually start by focusing exclusively on brand strategy, logo designs, and color palettes. Often there is little consideration given to how the rebrand will be implemented until this work is complete. At this stage, launch can be just around the corner and …
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Garnet Health launches new brand
Thursday, June 18, 2020 | BrandActive
Healthcare Providers and Insurance Brand ImplementationIn The News
Congratulations to Garnet Health on their new brand launch! Their new brand identity strengthens their core value of patients coming first, communicating quality, leadership and healing. This will bolster their efforts to strive for excellence and go above and beyond for all patients and families.
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How Marketing can help healthcare systems regain their financial footing
Tuesday, June 16, 2020 | Andy Pollock
Brand and Marketing OperationsHealthcare Providers and Insurance Brand Implementation
How can healthcare marketers help their organizations regain their financial footing following the first stage of the pandemic and beyond? A series of insights and novel approaches to this question emerged during a recent hour-long webinar featuring Suzanne Sawyer, SVP and CMO of Johns Hopkins Me…
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How to preserve marketing dollars and drive ROI in a downturn
Monday, June 15, 2020 | Philip Guiliano
Marketer's Brand Implementation FAQs
Today’s marketers are on a perpetual quest to “do more with less.” It’s such a common refrain that it borders on the cliché. Yet it’s true. That’s the case even in the best of times, when the economy is soaring and business is running smoothly. In stressful market conditions, however, b…
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Webinar: Marketers & communicators lead the way to growth
Friday, June 12, 2020 | BrandActive
Brand and Marketing OperationsMarketer's Brand Implementation FAQs
Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future. Key takeaways from this webinar, a partnership between BrandAct…
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How to lay the groundwork now for your next M&A-driven rebrand — and improve your ROI in the process
Sunday, June 7, 2020 | Andy Pollock, Nicole Kemp
Brand and Marketing OperationsM&A / Divestiture Brand ChangesRebrand Implementation Strategy
If your organization is actively acquisitive — or if you plan to pursue an acquisition in the not-too-distant future — then the time to start preparing for an M&A-driven rebrand is now. Of course, you can’t yet run detailed rebranding scenarios. Those specifics haven’t yet materialized. …
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The four types of tools behind every rebrand
Monday, June 1, 2020 | BrandActive
Brand Implementation Technology & ToolsCorporate Rebrand Implementation
Successfully implementing a major rebrand is no small feat. To do it well, you will need to have the right team in place. But that’s not all: You will also need to assemble the right set of tools to help you analyze, plan, track, and manage your rebrand implementation process. While there are m…
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Rebranding? Here are the top five ways to gain efficiency and save money
Friday, May 29, 2020 | Eniana Vrenozaj
Rebranding Implementation Budgets
Rebranding represents an enormous commitment of time, energy, and resources. As a result, marketers must find ways to maximize their budgets and do more with less — even when the benefits of brand change are clear. That’s true whether the economy is soaring or budgets are being slashed. But in d…
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A marketer’s guide to adapting in a downturn: key lessons from the 2008 Recession
Tuesday, May 26, 2020 | BrandActive
Marketer's Brand Implementation FAQs
Everywhere you look you see companies whose fortunes were changed by the financial crisis of 2007 and the Great Recession that followed. What lessons do their experiences hold for marketers today? Back then, banks became smaller and more focused on the communities they serve. Both Airbnb and Uber…
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