Why your technology rebrand due to M&A is larger than anticipated
Wednesday, September 25, 2019 | BrandActive
DivestitureM&A Brand ChangeTechnology Rebranding
You get a call from the CEO: “Hey, we just acquired Company XYZ for $2.1 billion. What is Marketing’s plan?” At technology companies, this scenario has become increasingly common. And if you have been keeping up with the state of the technology landscape, you are well aware that M&A activi…
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Sustainable rebranding of products and packaging
Monday, September 16, 2019 | Joanna Litingtun, Alvin Liao
Rebranding ImplementationSustainable Rebranding
Products and packaging are one of the most visible branded components. Fortunately, this area also represents one of the biggest opportunities to incorporate sustainable measures. If you are undergoing a merger as part of your company’s rebrand, you’re almost certainly considering your packaging…
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5 tips to get the full ROI from your energy company’s rebrand
Monday, September 9, 2019 | Philip Guiliano
Branded Asset ChangeCorporate Rebranding ImplementationEnergy Company RebrandingRebranding Implementation
Regardless of what prompts your energy company to rebrand, one thing is certain: doing so will be both complicated and costly. Key stakeholders at your company (and the market) will watch closely to see if the rebrand is carried out on budget and on time. Chances are, they will also be looking for e…
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A roadmap for rebranding an energy company
Thursday, September 5, 2019 | BrandActive
Energy Company RebrandingRebranding Rollout Plan
Energy companies today contend with a fast-changing business environment, including a rise in M&A and corporate repositioning initiatives. As they seek scale, diversification, and closer connections with customers, rebranding is often a lynchpin of their strategy. That’s why energy executives,…
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Unwrapping success: top tips for rebranding your products and packaging
Tuesday, September 3, 2019 | Laura Malone
Corporate Rebranding ImplementationLogistics of Rebranding Implementation
It’s easy to see the importance of expertly branding products and their surrounding packaging to any brand’s success. In fact, your products and packaging may be the single most impactful brand touchpoint in your arsenal. They deliver lasting and meaningful impressions. So, it makes sense that d…
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Why a sustainable rebrand is a smart rebrand
Monday, August 26, 2019 | Joanna Litingtun, Alvin Liao
Advice to Marketing ExecutivesSustainable Rebranding
In recent years, sustainability has become a hot buzzword — reflecting the heightened concern that many have about the future of our planet. It’s likely that you or people you know are trying to reduce the heavy footprint of our industrialized society by recycling paper and plastic, choosing eco…
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The history of using sound to signal your brand
Monday, August 12, 2019 | John Gasior
Brand and Marketing OperationsBranded Asset Change
When Thomas Edison sat down in 1878 to invent the phonograph, it’s doubtful he recognized the importance his new device would have on the world 150 years later. Today, through multiple evolutions of the phonograph, sound has taken a new form that is all around us, including in the shape of sonic b…
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Managing competing rebrand priorities in a financial sector merger
Wednesday, August 7, 2019 | Nicole Kemp
DivestitureFinancial Sector RebrandingRebranding Stakeholders
Regulatory changes, increasing competition, changing customer dynamics, and advancing technology — it’s all combining to create a ripe environment for mergers and acquisitions in the financial services industry. Some of the country’s leading regional banks are merging, including TCF Financial …
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How to bullet-proof your rebranding plan so nothing falls through the cracks
Wednesday, August 7, 2019 | Marie Greatrix
Corporate Rebranding ImplementationRebrand Implementation Strategy
The decision to rebrand is a big one. It triggers a cascade of activities that must be managed carefully to fully transition your organization from one branded identity to another. Marketing tends to be in the spotlight, but implementing your rebranding plan is actually a team effort requiring coo…
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Keeping your rebranding budget on target — from planning to execution
Friday, August 2, 2019 | Poria Kanozi
Financial Management of RebrandingRebrand Implementation StrategyRebranding Implementation Budgets
Even if you’ve been through it before, rebranding a large corporation or global entity is an enormous undertaking, one that involves orchestrating a multitude of moving parts. Initially budgeting for such a large project is challenging enough. But staying on budget over the course of a rebrand may…
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