Is your brand driving your company forward? How marketing and operations can join forces to spark innovation
Wednesday, May 19, 2021 | Philip Guiliano
Brand Trends and Predictions
As a marketing executive, you understand your brand’s value proposition and market position better than anyone. And because of that, you have a unique vantage point that can help inform your business’s overarching growth and innovation strategies. Yet you may frequently find yourself in the r…
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4 things to consider if your financial service company is rebranding
Wednesday, May 19, 2021 | Ian Kaplan
Corporate Rebrand ImplementationFinancial Services Brand Implementation
“We want to make sure that when we roll out our new brand that it's with the understanding that we're responding to the world in 2021 and into 2022 and not the world that we all lived in, in 2019, because it's very different.” - Sarah Szilagyi, CO-OP Financial Services, SVP, Experience Operation…
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New name, new challenges: how to successfully pull off a rebrand with a name change
Thursday, May 13, 2021 | Kavya Paul
Corporate Rebrand Implementation
If your firm is rebranding, chances are good that you may also be planning a name change. Maybe your firm is involved in a merger or a spinoff. Perhaps you’re contending with legal issues that necessitate a new name. Or it could simply be that your firm needs to reposition itself in the market. Wh…
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Webinar: Why and how financial institutions are rebranding now
Thursday, May 13, 2021 | BrandActive
Financial Services Brand ImplementationRebranding Implementation
The turbulence of the past year has affected financial consumers’ behavior and attitudes, in both new and positive ways. Some banks are accelerating digital transformation, others are rethinking retail banking all together, and many are considering M&A activity and new partnerships. These fact…
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How do you rebrand all your branded assets? Here are 4 unique examples to inspire you
Wednesday, May 12, 2021 | Jeremy Stilwell, Robert Sokoloff
Rolling Out Your RebrandSignage Implementation
Your branded assets are the physical representation of your brand in the market. And you have probably devoted significant time and energy to make sure your brand is consistently applied to assets like signage, printed materials, products and packaging, and digital spaces. But if a distinctive, l…
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Rebranding from a position of strength: How to use your brand’s high value to propel your rebrand forward
Thursday, May 6, 2021 | Philip Guiliano, Jo Clarke
Brand Trends and PredictionsRebrand Implementation Strategy
For many companies, market capitalization and market value are at all-time highs. Therefore, it’s likely your brand value and equity have soared as well. Still, even if your brand has never been stronger, there may be strategic reasons to include a rebrand on your company’s roadmap. You may be r…
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Rebranding after a reputational crisis: expert advice on how to get it right
Friday, April 23, 2021 | Philip Guiliano
Rebranding Implementation
Every crisis has the potential to transform an organization. But when it comes to a reputational crisis, transformation in the form of a rebrand may be the only way to achieve that other, more important transformation: a renewal of consumer trust and a repaired reputation. Rebrands resulting from…
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Thinking of rebranding? What you do next is critical
Tuesday, April 13, 2021 | Eniana Vrenozaj
Rebrand Implementation StrategyRebranding Implementation
If you’re considering a rebrand, you already know you’re on the brink of making a momentous business decision — one that could positively impact your organization for years to come. After all, a well-planned rebrand might allow you to better position your company, maximize your brand impact an…
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Adopt centralized operations to drive marketing effectiveness
Tuesday, April 13, 2021 | BrandActive
In The News
This article first appeared on the HITMC website. The need to centralize more marketing functions is a hot topic these days, and for good reasons. Healthcare marketers see more centralization at the corporate level as a way to improve the patient experience, reduce costs, and increase speed to ma…
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To optimize your brand for success, evaluate your marketing processes
Friday, April 9, 2021 | BrandActive
Brand and Marketing Operations
As a marketing leader, one of your top priorities is advancing your organization’s brand in the market. Day to day, you focus on shaping big-picture strategy and the campaigns that flow from it—which doesn’t leave a whole lot of time for digging into the details of your marketing operations. S…
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