We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

10 critical steps to implementing a rebrand in the financial services sector

Thursday, December 12, 2019 | BrandActive

Financial Services Brand Implementation Rebrand Implementation Strategy

From global powerhouses to middle-market players, financial services companies are pushing the boundaries of their existing business models to achieve growth. According to McKinsey’s report “The last pit stop? Time for bold late-cycle moves” (October 2019) smart strategies include investments …

The marketer’s case for a rebranding agency partner

Monday, December 9, 2019 | Andy Pollock

Marketer's Brand Implementation FAQs Rebrand Implementation Strategy

Let’s say you’re in the process of considering a rebrand for your organization, but you aren’t sure how to justify the expense to the C-suite. Or maybe your executive team has already signed on for brand change, and now they’re looking at you to make it happen. What’s your next move? If…

Marketing procurement: optimizing the ecosystem

Wednesday, December 4, 2019 | Philip Guiliano

Marketer's Brand Implementation FAQs Procurement Rebrand FAQs

The following statement no longer represents a theoretical destination – it’s time has arrived. The Marketing, Procurement, and Finance functions are wholly reinventing how they work with each other. It’s changing where the “power” and influence on value lies and what they expect of the…

4 tips for successfully rebranding a telecommunications company

Monday, November 18, 2019 | Eniana Vrenozaj

Corporate Rebrand Implementation Rebrand Implementation Strategy

Telecommunications companies are large and complex, with branding that manifests itself broadly in the marketplace. From storefronts to apps, from products to vehicle fleets, telecommunications companies are strikingly visible in both the physical and digital realm. Competition within the space is f…

Rebrand implementation: what the details demand

Wednesday, November 13, 2019 | BrandActive

Financial Services Brand Implementation In The News

Featured in ABA Bank Marketing - According a recent study, organizations routinely spend 20 to 50 times the cost of brand development to fully implement and introduce their brand to the market. It’s no small task. Brand implementation firm BrandActive estimates that the scope of a typical financi…

Get your house in order: tuning in to the operational side of brand governance

Wednesday, November 13, 2019 | Philip Guiliano

Brand and Marketing Operations Marketer's Brand Implementation FAQs

Today, every marketing executive is being asked to do more with the money they are allocated – if not more for less. And, on top of this, it’s your responsibility to build your organization’s brand value by ensuring it is used consistently, effectively, and efficiently. As you know, that can b…

Inside out: how brand consistency begins inside your organization during a rebrand

Monday, November 4, 2019 | Kavya Paul

Rolling Out Your Rebrand

For many organizations, maintaining brand consistency is a struggle under normal conditions. It’s never an easy task, but it inevitably grows much more challenging during a rebrand. Rebrands aren’t business as usual. Companies in the thick of a rebrand must adopt new brand guidelines as seamless…

Top priorities for software companies navigating a rebrand

Friday, November 1, 2019 | Eli Greenspan

Rebranding Implementation Technology Industry Brand Implementation

Software companies that opt to pursue a rebrand have a unique set of logistics to consider when crafting their rebranding strategies. In some ways, their rebranding process is streamlined compared with organizations in other industries, such as consumer goods brands, manufacturing companies – and …

How to secure executive approval of your corporate rebranding plan

Friday, October 25, 2019 | Philip Guiliano

Corporate Rebrand Implementation Rebrand Implementation Strategy

Corporate rebranding is a big decision. And once it’s made, as a marketing leader it will fall to you to make it happen. That holds whether you were advocating for the change as a way to seize new growth opportunities through repositioning, or if your organization is rebranding to respond to an M&…

Addressing the unique demands of a manufacturing rebrand while building brand value

Wednesday, October 16, 2019 | Patrick Heath

Manufacturing Industry Brand Implementation

People often say that timing is everything. That’s certainly true when you are rebranding a manufacturing company. To start, a manufacturing rebranding tends to be a longer-than-average process, one that reflects greater-than-average complexity. This is because manufacturing companies have so m…

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