
Sustainable rebranding of products and packaging
Monday, September 16, 2019 | BrandActive
Rebranding ImplementationSustainable Rebranding
Products and packaging are one of the most visible branded components. Fortunately, this area also represents one of the biggest opportunities to incorporate sustainable measures. If you are undergoing a merger as part of your company’s rebrand, you’re almost certainly considering your packaging…
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5 tips to get the full ROI from your energy company’s rebrand
Monday, September 9, 2019 | Philip Guiliano
Corporate Rebrand ImplementationEnergy Industry Brand ImplementationRebranding Implementation
Regardless of what prompts your energy company to rebrand, one thing is certain: doing so will be both complicated and costly. Key stakeholders at your company (and the market) will watch closely to see if the rebrand is carried out on budget and on time. Chances are, they will also be looking for e…
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A roadmap for rebranding an energy company
Thursday, September 5, 2019 | BrandActive
Energy Industry Brand ImplementationRolling Out Your Rebrand
Energy companies today contend with a fast-changing business environment, including a rise in M&A and corporate repositioning initiatives. As they seek scale, diversification, and closer connections with customers, rebranding is often a lynchpin of their strategy. That’s why energy executives,…
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The history of using sound to signal your brand
Monday, August 12, 2019 | BrandActive
Brand and Marketing Operations
When Thomas Edison sat down in 1878 to invent the phonograph, it’s doubtful he recognized the importance his new device would have on the world 150 years later. Today, through multiple evolutions of the phonograph, sound has taken a new form that is all around us, including in the shape of sonic b…
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Managing competing rebrand priorities in a financial sector merger
Wednesday, August 7, 2019 | BrandActive
Financial Services Brand ImplementationM&A / Divestiture Brand Changes
Regulatory changes, increasing competition, changing customer dynamics, and advancing technology — it’s all combining to create a ripe environment for mergers and acquisitions in the financial services industry. Some of the country’s leading regional banks are merging, including TCF Financial …
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How to bullet-proof your rebranding plan so nothing falls through the cracks
Wednesday, August 7, 2019 | BrandActive
Corporate Rebrand ImplementationRebrand Implementation Strategy
The decision to rebrand is a big one. It triggers a cascade of activities that must be managed carefully to fully transition your organization from one branded identity to another. Marketing tends to be in the spotlight, but implementing your rebranding plan is actually a team effort requiring coo…
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Keeping your rebranding budget on target — from planning to execution
Friday, August 2, 2019 | BrandActive
Rebrand Implementation StrategyRebranding Implementation Budgets
Even if you’ve been through it before, rebranding a large corporation or global entity is an enormous undertaking, one that involves orchestrating a multitude of moving parts. Initially budgeting for such a large project is challenging enough. But staying on budget over the course of a rebrand may…
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6 tips to successfully rebrand your manufacturing company
Wednesday, July 17, 2019 | Philip Guiliano
Manufacturing Industry Brand ImplementationRebrand Implementation StrategyRolling Out Your Rebrand
All rebrands are complicated. But let’s face it: When it comes to implementing rebranding at manufacturing companies, the level of complexity skyrockets. And while the usual rebranding tips apply, they aren't enough. Manufacturing itself is a complex, often decentralized business, including lon…
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7 signage best practices to make a lasting brand impression
Wednesday, July 10, 2019 | BrandActive
Signage Implementation
Signage has been around since the ancient Romans and Greeks, who used it mark their storefronts hoping to attract customers. And while your branded signage might differ from their modest stone signs with painted letters, its intent—and its importance—remains undeniable. But one thing is for sure…
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Brand governance for M&A: protecting your rebrand investment
Tuesday, July 2, 2019 | BrandActive
Brand and Marketing OperationsM&A / Divestiture Brand Changes
Brand governance is key to the successful implementation and maintenance of any brand over time. Without such an infrastructure, companies are at risk for brand fragmentation and resource and investment inefficiencies. Most important of all, they risk an inconsistent or confusing brand experience fo…
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