We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Proactive rebranding practices that save time and money and improve brand impact

Thursday, August 21, 2014 | Philip Guiliano

Marketer's Brand Implementation FAQs Rebranding Implementation

In the fifteen years since BrandActive has been in the business of implementing new brands, we’ve heard our share of war stories. Most relate to clients who had an unhappy surprise, often due to a cost overrun or a timing interdependency that put a major wrinkle in their rebranding launch plans. S…

How to increase brand equity while protecting your most valuable branded asset

Tuesday, August 5, 2014 | Philip Guiliano

Rebranding Implementation

In brick and mortar businesses with recognized brands, signage is arguably an organization’s most powerful branded asset. The benefits of investing in comprehensive signage standards and guidelines---and adhering to them religiously to increase your brand equity---render this aspect of corporate b…

The benefits of outsourcing brand implementation

Tuesday, July 29, 2014 | James Burn

Marketer's Brand Implementation FAQs Rebranding Implementation

If you’re familiar with the term “brand implementation,” we’ll venture that you’ve been around the brand change block. BrandActive lends a steady, strategic hand to medium and large-sized companies undergoing brand change. This article is for marketing executives seeking guidance on how to…

What marketing pros should expect and prepare for during M&A rebranding initiatives

Tuesday, July 22, 2014 | Philip Guiliano

M&A / Divestiture Brand Changes Marketer's Brand Implementation FAQs Rebranding Implementation

Rebranding initiatives driven by a merger or acquisition can be the most challenging type to manage. If you’re a marketing pro who hasn’t yet experienced the fast-paced and often ambiguous nature of these rebranding scenarios, read on for some valuable tips we’ve gained by walking your peers d…

10 rebranding tips marketing executives should know

Tuesday, July 15, 2014 | James Burn

Marketer's Brand Implementation FAQs Rebrand Implementation Strategy Rolling Out Your Rebrand

After they safely crossed the brand rollout ‘finish line’, many of our clients confessed they’d had no idea how critical and complex a new brand transition (also known as a brand implementation, or brand rollout) could be. Our ‘scope and assess’ phase alone requires an interdepartmental ef…

The three pillars of corporate rebranding: company, branding agency, and brand implementation partner

Tuesday, July 8, 2014 | Philip Guiliano

Corporate Rebrand Implementation Rebrand Implementation Strategy Rolling Out Your Rebrand

This article is intended for marketing and communications staff and executives who haven’t yet gone through a strategic corporate rebranding initiative. It may also be useful for those who have experienced a less-than-ideal implementation of a new brand. The three pillars of corporate rebranding r…

Understanding signage value engineering in brand transition projects

Tuesday, July 1, 2014 | Philip Guiliano

Corporate Rebrand Implementation Signage Implementation

Signage Value Engineering is the process of identifying, from both a business and a technical perspective, the best approach to transitioning signage from old brand identity to new. Minimizing costs while maximizing function and brand impact are the ultimate objectives of Signage Value Engineering. …

3 ways to save money during a brand implementation

Tuesday, June 24, 2014 | Philip Guiliano

Rebrand Implementation Strategy Rebranding Implementation Budgets

Our clients rely on us to guide them through a complex process that touches each and every aspect of their organization. The company-wide implementation of a new brand identity can have significant organizational, financial, and political ramifications. If you’re in charge of your company’s rebr…

Top 10 most overlooked branded assets in a healthcare rebranding project

Tuesday, June 17, 2014 | Andy Pollock

Healthcare Providers and Insurance Brand Implementation

We wrote in a recent blog article on best practices for branded asset management that in our experience, a typical brand transition requires accounting for (and devising a replacement strategy for) hundreds or even thousands of branded assets. (We define branded assets as any physical asset that d…

The vital nature of c-suite support for brand implementation

Tuesday, June 10, 2014 | Philip Guiliano

Corporate Rebrand Implementation Marketer's Brand Implementation FAQs Rebranding Implementation

As a brand implementation company hired by corporations to roll out a new brand identity across hundreds or thousands of branded assets, we can’t emphasize enough the importance of executive level support to establish buy-in among employees. In the most successful projects we’ve managed in the l…

Pages: First Page1234567891011121314151617181920212223Last Page

We are constantly thinking about the world around us.

Filter By Type

Filter By Topic

Filter By Author

Filter By Year