Kearney launches new brand
Friday, January 10, 2020 | BrandActive
Corporate Rebranding ImplementationIn The News
Congratulations to Kearney on the launch of their new brand! Now this global management consulting powerhouse is known simply as Kearney rather than A.T. Kearney, its moniker since 1926. The new Kearney brand emphasizes the humanity that clients, colleagues, and alumni value most in the firm. Kud…
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Centrally located: rebranding a decentralized organization with a centralized project structure
Monday, January 6, 2020 | Adrea Fink
Corporate Rebranding Implementation
The process of transitioning a company from one brand to another may look straightforward from the outside. But take a look behind the scenes. You’ll find an exceptionally high level of internal coordination and collaboration behind any successful rebrand. That sort of seamless orchestration is…
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How to approach signage replacement during a corporate rebranding
Sunday, January 5, 2020 | Philip Guiliano
Corporate Rebranding ImplementationSignage Rebranding
On the surface, signage systems may not seem like the most important priority when making a brand change. First and foremost, you want to make sure that the quality of your brand is maintained and improved by whatever changes you are making to brand strategy and design. Then, you need to figure out …
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Using rebranding as an opportunity to enhance brand compliance across your organization
Sunday, January 5, 2020 | Philip Guiliano
Rebrand Implementation StrategyRebranding Implementation
Some might think the term “brand compliance” is a bit last century, but it’s more relevant than ever. As more people are empowered to use the company’s brand in more places, the more your brand is prone to misuse. While brand compliance is understandably challenging in times of brand chan…
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The top rebranding trends of 2019 – and what to expect in 2020
Tuesday, December 17, 2019 | Philip Guiliano
Advice to Marketing ExecutivesRebranding Implementation
The end of the year marks a unique time in the life of businesses. With Q4 coming to a close, most businesses are actively looking backward and forward in equal measure. They are reviewing their performance from the year that is drawing to a close and setting new goals for the year to come. In truth…
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10 critical steps to implementing a rebrand in the financial services sector
Thursday, December 12, 2019 | BrandActive
Financial Sector RebrandingRebrand Implementation Strategy
From global powerhouses to middle-market players, financial services companies are pushing the boundaries of their existing business models to achieve growth. According to McKinsey’s report “The last pit stop? Time for bold late-cycle moves” (October 2019) smart strategies include investments …
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The marketer’s case for a rebranding agency partner
Monday, December 9, 2019 | Andy Pollock
Advice to Marketing ExecutivesRebrand Implementation Strategy
Let’s say you’re in the process of considering a rebrand for your organization, but you aren’t sure how to justify the expense to the C-suite. Or maybe your executive team has already signed on for brand change, and now they’re looking at you to make it happen. What’s your next move? If…
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Marketing procurement: optimizing the ecosystem
Wednesday, December 4, 2019 | Philip Guiliano
Advice to Marketing ExecutivesProcurement
The following statement no longer represents a theoretical destination – it’s time has arrived.
The Marketing, Procurement, and Finance functions are wholly reinventing how they work with each other. It’s changing where the “power” and influence on value lies and what they expect of the…
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4 tips for successfully rebranding a telecommunications company
Monday, November 18, 2019 | Eniana Vrenozaj
Corporate Rebranding ImplementationRebrand Implementation Strategy
Telecommunications companies are large and complex, with branding that manifests itself broadly in the marketplace. From storefronts to apps, from products to vehicle fleets, telecommunications companies are strikingly visible in both the physical and digital realm. Competition within the space is f…
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Rebrand implementation: what the details demand
Wednesday, November 13, 2019 | BrandActive
Financial Sector RebrandingIn The News
Featured in ABA Bank Marketing - According a recent study, organizations routinely spend 20 to 50 times the cost of brand development to fully implement and introduce their brand to the market. It’s no small task. Brand implementation firm BrandActive estimates that the scope of a typical financi…
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