Get ahead of a healthcare system merger or divestiture before it gets ahead of you
Monday, March 23, 2020 | Andy Pollock
DivestitureHealthcare Rebrand ImplementationIn The NewsM&A Brand Change
This article first appeared on the HITMC website. If you are a marketer in a healthcare system, chances are good you’ll have to figure out the rebranding implications of an M&A or divestiture transaction. Here’s why: Last fall, the AHA released a study showing that healthcare merge…
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How recommendation books guide brand asset management during a rebrand and beyond
Monday, March 23, 2020 | Marie Greatrix
ProcurementSignage Rebranding
When it comes to implementing a full-scale rebrand, the process of converting branded assets represents a major piece of the project work — and accounts for a great deal of the complexity, too. Certain asset categories, such as signage and fleet, are especially intricate. For large national and gl…
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Timely consideration: evaluate and boost operational brand governance
Thursday, March 19, 2020 | BrandActive
Brand and Marketing Operations
So, here it is. COVID-19. The metaphorical elephant in the room is affecting how brand and marketing professionals work, priorities and initiatives, and budgets. You may be asking yourself, “What can I accomplish over this time?" One valuable initiative is to boost your company’s position in…
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Top rebranding FAQs from planning and budgeting to implementation
Monday, March 16, 2020 | Andy Pollock
Logistics of Rebranding ImplementationRebrand Implementation Strategy
If your firm is considering a rebrand (or recently signed off on one), then you likely have a plethora of questions about how to get started. That's bound to be true if, like many marketers, you are tasked with heading up a major rebrand for the first time. With a project of this scale and complexit…
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Planning for rebranding implementation
Wednesday, March 11, 2020 | Philip Guiliano
Logistics of Rebranding ImplementationRebranding Implementation
Marketing and communications staff and executives often find a corporate rebranding initiative daunting. That holds true for both those who have experienced the complexities of rebrand implementation before, and those who contribute to a strategic rebranding for the first time. And it’s no wonder:…
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How hospital systems can use a rebrand to improve their culture
Monday, March 9, 2020 | Eniana Vrenozaj
Healthcare Rebrand ImplementationRebranding Stakeholders
Rebranding your healthcare organization is sure to be a massive undertaking. It’s not just about converting thousands of branded assets to the new brand identity. Your rebrand implementation project will touch on every aspect of your organization’s operations, from internal processes and staff t…
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Trane Technologies launches new brand
Friday, March 6, 2020 | BrandActive
In The News
Congratulations to Trane Technologies, which began trading on the NYSE as a stand-alone company focused on climate innovation after completing its Reverse Morris Trust transaction with Gardner Denver Holdings, Inc. A new brand identity now supports their efforts to address sustainability challenges …
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Bristol Myers Squibb launches new brand
Friday, March 6, 2020 | BrandActive
In The News
Congratulations to Bristol Myers Squibb on the launch of their new brand! This new logo will shepherd in a new era, as Celgene and BMS unify into one company. The new brand with the color purple will embody the passion and compassion Bristol Myers Squibb hopes to convey in the marketplace. A job …
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The top 4 reasons rebrands fail — and how to avoid them
Sunday, March 1, 2020 | Vladimir Kacar
Minimize Rebrand RiskRebrand Implementation Strategy
Rebranding entails a high level of investment. In fact, most companies find they must commit a year or more and a substantial budget to fully effect brand change. Because of that, no organization makes the decision to rebrand lightly. Whatever the underlying reason (M&A, repositioning, or other …
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The 6 biggest challenges of rebranding an energy company
Tuesday, February 25, 2020 | Patrick Heath
Energy Company Rebranding
If your energy company is preparing for a rebrand, you already know you have a big job ahead of you. After all, every rebrand requires a detailed command of logistics and a high degree of coordination to pull off. But for energy companies, the barrier to success is even higher. That’s because ener…
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